20180531 How to Create a B2B Social Media Strategy that includes all your social media channels
Does Your LinkedIn Marketing Strategy Deliver Results?
What and when to post content on LinkedIn
Ideally, you should build a thorough posting strategy and post different types of updates to not only keep things interesting, but also to cover all the different audience personas you’re targeting.
Some of the content you could share include:
- Blog posts (yours and curated content)
- Images, infographics, and other visuals
- LinkedIn Pulse articles
- Whitepapers, research papers, and case studies
But, no matter the format you’re using, anything you post MUST:
- Help you achieve your business and LinkedIn objectives
- Be relevant to your target audience
– from https://topdogsocialmedia.com/linkedin-content-strategy/
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