20170216 The Guy R Cook Report B2B Thursday – Local SEO in 2017: 5 simple ways to dominate local search for those of you that have a B2B presence, performance enhancements to increase conversions.
1. Title and meta description tags still matter
Title and meta description tags are HTML elements that you can customize to reflect the content of your web page. The text of your title and description tags is displayed in search results. Think of this text as a “mini-ad” that you need to carefully craft.
2. Online directories and citations
According to Google, roughly four out of five consumers use search engines to conduct local searches. Yet many small businesses have not claimed even a single a local business listing online, which is a huge missed opportunity.
3. Google My Business: Claim and optimize
Google My Business (GMB) is considered a directory, but it’s a biggie, so it deserves its own section. It’s very important for local businesses to claim their Google My Business (and Bing Places for Business) page. It’s free and can get you incredible exposure if you’re optimized enough to show up in Google’s local three-pack:
4. Online reviews matter
Businesses are finally starting to realize the importance of online reviews from their customers. According to a recent survey, 84 percent of people trust online reviews as much as a personal recommendation, and seven out of 10 customers will leave a review for a business if asked by the business.
5. Use local structured data markup – demo https://blog.guyrcook.com
Google wants you to use structured data markup because it helps their spiders better determine what your site content is about. Google even offers a Structured Data Testing Tool so you can check to see if your markup is properly implemented.
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20170216 The Guy R Cook Report B2B Thursday
In conclusion, ‘It’s a wrap’