Secondary research and sales data employed to build customer profiles
Let’s put a face to a name for Marketing Czar.* B (pre-made images on the screen)
What is their job role or title?* Marketing Czar
What tools does Marketing Czar use or need?* The Marketing tools used are proprietary
Who does Marketing Czar report to?* President
Who reports to Marketing Czar?* Marketing team, Sales team, Virtual Assistants
In which industry does Marketing Czar work?* Technology that is Internet related
What’s the size of Marketing Czar’s organization?* Not available, always changing
What are Marketing Czar’s job responsibilities?* Design, develop and deploy marketing campaigns for clients and the company
What are Marketing Czar’s goals?* Thirst for first, increase conversions
What are Marketing Czar’s biggest challenges?* Apathy
How does Marketing Czar gain new information for the job?* Polls, asking in email newsletters, blog questions, questions in Social Media
What publications or blogs does Marketing Czar read?*
What are the ways Marketing Czar likes to communicate and interact with vendors? Polls, Podcasts, email newsletter, blog articles, social media
Does Marketing Czar search for vendors online? No, that’s the task of team members
Almost done…We need to collect some information from you.
What is your email address?* Put your email here.
Do you agree with these terms and conditions?* The persona image you have chosen is copyrighted and may not be used in publicly facing assets both online or offline.
I accept, generate my persona
Congrats! Your Buyer Persona for Marketing Czar is being generated. We will send your customization buyer persona to the email provided in the next 15 minutes. (Still waiting)
I just created my buyer persona in minutes with @HubSpot’s cool new #MakeMyPersona tool, try it out here http://hubs.ly/y0tbFv0 Tweet – You have already sent this message.
So where’s my persona then?
Thank you to Fraser Ramsay from Edinburgh Dusters http://edinburghdusters.co.uk/
Thanks to Ileane Smith from BasicBlogTips.com for first sharing about Screencast O Matic a good windows screen recorder
Of course also, thanks to ‘Friends Just Chatting’ the facebook group @ https://www.facebook.com/groups/1022986104447110/
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