20161115 The Guy R Cook Report SEO Tips Tuesday is fueled by the question asked by Ileane Smith about using the browser extension https://keywordseverywhere.com/ the post is on The Blogger Ileane Smith Fan Club that asked “Has anyone ever tried it?” Since I’ve tried other resources shared by Ileane, the ‘game was afoot’
To not have to spend lots of time on the ‘learning’ I searched on YouTube.com and got this URL https://youtu.be/_elOKUfzgqg that is aptly titled “The Quickest, Easiest Keyword Research Possible with Keywords Everywhere” this video by John Adams
In the video John talked about using it with Trends from Google and the free keyword tool http://keywordtool.io/ “Keyword Tool: 750+ Google Keyword Suggestions for Free. Use 192 Google Domains & 83 Languages” His video showed how to use the tool, Keywords Everywhere.
20161116 The Guy R Cook Report What’s on our Mind Wednesday
Our smartphones can store thousands of photos, making it possible to chronicle years of our lives on a single device. But what about photos captured on film cameras, like Polaroids and old family portraits?
Google’s new PhotoScan app, launching for iPhone and Android on Tuesday, aims to make it easier to preserve film photos on your smartphone.
PhotoScan scans photos using your smartphone’s camera in a way that eliminates glare and shadows to improve overall quality, the company says. It will also automatically crop out edges, like the white border of a Polaroid shot. Google says it should work with photos in frames and picture albums, too.
http://g.co/photoscan links to the app for Android or Apple, that in short will scan a picture without glare getting in the way. Be sure to check that the app is compatible with your device,
It shares about how seasonal content works for B2B and here’s that overview
When B2B companies are marketing to their business clientele; they are still attempting to engage regular, everyday people with common interests and desires. This means that capitalizing on holidays is still a great way to connect with B2B targets, since it marries overarching business goals and marketing objectives with important emotional moments during that time of year.
To tackle the thought leadership part of the equation, consider creating an evergreen piece of content that can be useful throughout the year but ties into the specific season.
Get some quick-hit site traffic bumps and newsworthy coverage. A connectivity client should create an event preview blog that promotes their presence at CES, hitting on all of the “five Ws” (who, what, where, when, why) of a traditional news article.
The third goal of more broadly promoting a product or service, this client should utilize a recap post that can be published after the evergreen piece but before the end-of-year holidays.
Divide content up by targets to meet all your goals
In The Ultimate Guide to a Successful Product Launch, you’ll learn:
– How to plan before a big event or product launch
– The strategy behind promoting and publishing collateral
– How to approach social media and influencers before, during and after a launch
– What and how to measure to keep a campaign going