20161117 The Guy R Cook Report B2B Thursday

20161117 The Guy R Cook Report B2B Thursday looks at this link from Business to Community – http://www.business2community.com/b2b-marketing/yes-virginia-seasonal-content-work-b2b-01696121

by Paul Davenport
It shares about how seasonal content works for B2B and here’s that overview
When B2B companies are marketing to their business clientele, they are still attempting to engage regular, everyday people with common interests and desires. This means that capitalizing on holidays is still a great way to connect with B2B targets, since it marries overarching business goals and marketing objectives with important emotional moments during that time of year.
First, given the thought leadership part of the equation, consider creating an evergreen piece of content that can be useful throughout the year but ties into the specific season.
Second will be quick-hit site traffic bumps and newsworthy coverage, a connectivity client should create an event preview blog that promotes their presence at CES, hitting on all of the “five Ws” (who, what, where, when, why) of a traditional news article.
To tackle the third goal of more broadly promoting a product or service, this client should utilize a recap post that can be published after the evergreen piece but before the end-of-year holidays.

Divide content up by targets to meet all your goals

 

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