20160929 The Guy R Cook Report B2B Thursday

20160929 The Guy R Cook Report B2B Thursday review of the Google Web Developer Checklist to help your B2B site be the best it can be.

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This checklist covers the basic steps for integrating your site or app’s capabilities with Google Search.

Set up and explore

 Register and verify your site on Search Console.

 Brick and mortar business owners can register their business with Google via Google My Business.

 Support HTTP URLs in your App.

Get the basics down

Consider the mobile ecosystem and Create quality content:

Get indexed —This happens automatically for most content, but you can enhance discovery:

 Provide a list of URLs (sitemap).

 Notify Google for time-sensitive concerns.

Make your content eligible for enhanced search results:

 Enable rich results if your site has articles, recipes, or events. See the Gallery for examples.

 Enable additional customized site features (breadcrumbs, site name, sitelinks search box).

 If you are the source for your content, explore how to contribute to Google Knowledge Graph cards.

Test

 Structured Data Testing Tool —Add markup directly or provide a URL to the tool and make adjustments in the editor to resolve errors.

 Search Console —See a site-wide view of your markup, including errors and opportunities to improve your rich results on Search.

Analyze

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