20160825 The Guy R Cook Report B2B Thursday

To achieve goals, using a call to action matters quite a lot and the best of those
In B2B marketing, calls-to-action are not one size fits all.  from https://marketinginsidergroup.com/content-marketing/b2b-marketing-calls-action-best-practices-channel/

Like email CTAs, landing page CTAs can drive users anywhere. But for landing pages, the key is to have one linkable CTA.

The rest of the landing page—every graphic, line of copy, and image—should support your single CTA.
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https://www.impactbnd.com/blog/15-great-examples-of-calls-to-action-for-lead-generation has 15 great examples of lead generation call to action by some major companies.  Surely A-B testing was involved, and in these final representations you will get to see what won in those tests done.
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On the URL https://instapage.com/best-landing-page-examples-chapter-6  discussion here is about size, color, best text to use and more, it’s a part of multiple chapters, that are all linked in 10 buttons on the bottom of that page to the other chapters.
The VWO (Visual Web Optimizer) is referenced in the article, and mentioned here not in endorsement but more as a validation of the idea to do A/B testing to find the best Color, Size, Placement and Copy to put on your landing page.   Getting traffic without conversion of the cta

Thank you to Fraser Ramsay Edinburgh Dusters http://edinburghdusters.co.uk/
Thanks to Ileane Smith from BasicBlogTips.com for first sharing about Screencast O Matic a good windows screen recorder
Of course also, thanks to ‘Friends Just Chatting’ the facebook group @ https://www.facebook.com/groups/1022986104447110/ (look for the globe icon at the top of the page)
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