20160825 The Guy R Cook Report B2B Thursday

To achieve goals, using a call to action matters quite a lot and the best of those
In B2B marketing, calls-to-action are not one size fits all.  from https://marketinginsidergroup.com/content-marketing/b2b-marketing-calls-action-best-practices-channel/

Like email CTAs, landing page CTAs can drive users anywhere. But for landing pages, the key is to have one linkable CTA.

The rest of the landing page—every graphic, line of copy, and image—should support your single CTA.
https://www.impactbnd.com/blog/15-great-examples-of-calls-to-action-for-lead-generation has 15 great examples of lead generation call to action by some major companies.  Surely A-B testing was involved, and in these final representations you will get to see what won in those tests done.
On the URL https://instapage.com/best-landing-page-examples-chapter-6  discussion here is about size, color, best text to use and more, it’s a part of multiple chapters, that are all linked in 10 buttons on the bottom of that page to the other chapters.
The VWO (Visual Web Optimizer) is referenced in the article, and mentioned here not in endorsement but more as a validation of the idea to do A/B testing to find the best Color, Size, Placement and Copy to put on your landing page.   Getting traffic without conversion of the cta

Thank you to Fraser Ramsay Edinburgh Dusters http://edinburghdusters.co.uk/
Thanks to Ileane Smith from BasicBlogTips.com for first sharing about Screencast O Matic a good windows screen recorder
Of course also, thanks to ‘Friends Just Chatting’ the facebook group @ https://www.facebook.com/groups/1022986104447110/ (look for the globe icon at the top of the page)
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Author: Guy R Cook

Guy sold his first website in August of 1995, and has continued his web solutions company offering design, development and deployment, usability or support services since. His previous work experience as the marketing director for an ISP, radio sales, television news announcer, have all have helped to build the company. 20 years plus online (since 1981 if you count the BBS era) doesn’t hurt a bit to be a web developer. I help goal oriented business owners that run established companies to leverage the power of the internet without having to pay a fortune for it even if they have a budget