20160818 The Guy R Cook Report B2B Thursday

20160818 The Guy R Cook Report Thursday B2B is re-purposing the episode from

20160602 The Guy R Cook Report Thursday B2B

To primarily focus on goals, the element of the Google Analytics relating to completion of the CTA for instance, or the expectations of the site owner’s goals and fulfillment of them.
Goals can be related to any of the following deliverables:

1. Develop a conversion focused web strategy to promote your business.
2. Design your website so it is professional, engaging, and matches your brand vision.
3. Create an email opt ­in program to increase conversions and leads.
4. Drive traffic to your site using search and social media.
5. Train you and your staff how to manage the site, the social media, the newsletter.

Have a way to track, measure the task completions and then armed with that information, progress follows.
If you’re outsourcing this work, then ask for and expect ALL of the above deliverables to be provided, that way your efforts are not spread over multiple companies and project managers, just have one manager for your effort, and in terms of efficiency you’re bound to win. Here’s a video about how to setup goals in Google Analytics that is just over 15 minutes long Visit that good how-to at https://youtu.be/241-CPPotXQ

Thank you to Fraser Ramsay Edinburgh Dusters http://edinburghdusters.co.uk/
Thanks to Ileane Smith from BasicBlogTips.com for first sharing about Screencast O Matic a good windows screen recorder
Of course also, thanks to ‘Friends Just Chatting’ the facebook group @ https://www.facebook.com/groups/1022986104447110/ (look for the globe icon at the top of the page)
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