20160322 The Cook Report – SEO Tips
Six SEO Rules for 2016
By: Christine Birkner
The rules for effective SEO have shifted seismically over the past few years. Experts offer tips on the current state of SEO and how you can use it to maximize your investment in content in 2016.
According to an August 2015 study on the future of SE
O ( https://moz.com/search-ranking-factors/survey
)by Moz Inc., a Seattle-based SEO consulting company, the most important factors for SEO impact next year will be mobile-friendliness, which will increase in impact by 88%; analysis of a page’s perceived value (up 81%); usage data such as dwell time (up 67%); and readability and design (up 67%). SEO factors that the study reported will decrease in impact are the effectiveness of paid links (down 55%) and the influence of anchor text (down 49%).
Read on, experts offer six tips on how to use SEO to maximize your content marketing investments from the URL above.
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